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What’s in the Name that drives our approach to business…?

Chris Anderson coined the phrase “long tail” in 2004. In 2006, he wrote a book titled “The Long Tail: Why the Future of Business Is Selling Less of More.” The long tail is a business strategy that differentiates us from other sign and print companies. It enables us to offer a large and widespread bundle of print and sign related products and services to our clients who look at us as a ‘one-stop-shop’
for all their print and sign related needs.

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